AlgorithmWatch forced to shut down Instagram monitoring project after threats from Facebook
Digital platforms play an ever-increasing role in structuring and influencing public debate. Civil society watchdogs, researchers and journalists need to be able to hold them to account. But Facebook is increasingly fighting those who try. It shut down New York University’s Ad Observatory last week, and went after AlgorithmWatch, too. The European Parliament and EU Member States must act now to prevent further bullying.
On 3 March 2020, AlgorithmWatch launched a project to monitor Instagram’s newsfeed algorithm. Volunteers could install a browser add-on that scraped their Instagram newsfeeds. Data was sent to a database we used to study how Instagram prioritizes pictures and videos in a user’s timeline.
Over the last 14 months, about 1,500 volunteers installed the add-on. With their data, we were able to show that Instagram likely encouraged content creators to post pictures that fit specific representations of their body, and that politicians were likely to reach a larger audience if they abstained from using text in their publications (Facebook denied both claims). Although we could not conduct a precise audit of Instagram’s algorithm, this research is among the most advanced studies ever conducted on the platform. The project was supported by the European Data Journalism Network and by the Dutch foundation SIDN. It was done in partnership with Mediapart in France, NOS, Groene Amsterdammer and Pointer in the Netherlands, Süddeutsche Zeitung in Germany and was covered by dozens of news outlets over the world.
by Nicolas Kayser-Bril