Regardless of their outcome, current investigations into the compliance of the AdTech industry with data protection law will define the conditions under which the internet's key business model will function in future. Building on the discussion in the panel organised by the Open Rights Group at 11.45, this panel will bring together key stakeholders in the AdTech-data protection discussion and will seek to chart the landscape, opportunities and challenges for AdTech moving forward. Among others, the panel will consider the following questions:
What are the likely outcomes of the current investigations into AdTech's compliance with data protection law?
Will the AdTech industry be able to make the changes required?
How will the online advertising ecosystem look in the future?
How till the internet change as a result of changes in AdTech?